We've had Guy Kawasaki's book on our shelf for quite some time. Many of you will know him as a highly influential brand evangelist from the likes of Apple, Mercedes and Canva.
He's recently been over in Maui paddling with Suzie Cooney, one of our all time favorite paddle and fitness coaches. Here's what Guy had to say when he received his Bluesmiths Hydrophobic Water Shirt.
Oh, and by the way, we highly recommend guys book:"Enchantment: The Art of Changing Hearts, Minds, and Actions." It's available on Amazon in all three versions.
Condition: Measure ones body without the weight or bulk of clothes that may affect dimensions.
Height Target: Physical height.
Weight Target: Physical weight.
Chest Target (Men): Chest dimension at widest point, measured over peak of pectoral and lat muscles.
Chest Target (Women): Chest dimension at widest point, on Women usually measured at peak of bust.
Waist Target: Actual true waist dimension (the narrowest part of the torso, above the high hip bone, above where one normally
wears the waist of one's pants).
Full Hip Target: At the widest point of the low hips, at the fullest point of the seat or buttocks.
Inseam Target: With the pant snugged firmly into the crotch, from the center seam of the crotch, measure down along the leg,
past the ankle bone, to the floor, standing with feet at shoulder width.