Best-Selling

The Spartan Short

Award-Winning Board Shorts
NO MORE COLD WET RASHGUARDS

Hydrophobic Shirts

A Perfect Summer Hoodie

The Kula

PACK LIKE A PRO

TRAVEL ESSENTIALS

The World's Finest Waterwear

Based in Maui, Hawaii, we live for real innovation & problem solving, best-in-class fabrics, timeless styling and uncompromising manufacturing standards.

We build the hardest-working, most versatile waterwear on the planet.

Kula Hoodie
Watertops
BOARD SHORTS

FEATURED IN

Men's Journal
Wired Magazine
Sailing World
Forbes
Men's Health
Shape
Outside Magazine
Backpacker

Bluesmiths

Designed + Tested on Maui

Everything we build is the result of rigorous testing by a small team of ocean athletes, pioneers and watermen.

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