The Kula Windpro Hoodie

"Near Perfection"

MEN'S JOURNAL
2023

"Best Beach + Surf Shirt"

-NYT Wirecutter
Men's Journal 2022

"Best Swim Trunks

for Water Sports"
Inspired by Maui

Lolite

Limited Edition Color

The World's Finest Waterwear

Based in Maui, Hawaii, we live for real innovation & problem solving, best-in-class fabrics, timeless styling and uncompromising manufacturing standards.

We build the hardest-working, most versatile waterwear on the planet.

Kula Hoodie
Watertops
BOARD SHORTS

FEATURED IN

Men's Journal
Wired Magazine
Sailing World
Forbes
Men's Health
Shape
Outside Magazine
Backpacker

Bluesmiths

Designed + Tested on Maui

Everything we build is the result of rigorous testing by a small team of ocean athletes, pioneers and watermen.

Learn More