We`re based out of Maui, Hawaii for a good reason. We think it`s one of the best places in the world to build, test and develop new gear.

There`s a real pioneering attitude here, especially towards ocean-sports. It`s like a real-time research and development lab, but one where everyone wears board-shorts, not lab-coats. It`s an inspiring place to be for Bluesmiths and a great testing ground for our products.

The way we see it, if our product`s great here, it`s likely going to work in most places. 

  • Maui`s also where we`ve been stand-up paddling for almost seven years (some of us even longer). When stand-up came along, it introduced its own set of challenges for apparel and gear. We`ve worked really hard, pooled all of our water experience and developed some new and exciting ideas for this and all of our sports.

    Below are some of our development highlights.

    The PaddleSaver ® (Patent Pending)

    The PaddleSaver® is an optional attachment to The Spartan. Born out of necessity (we`ve had some really long swims back to shore), the PaddleSaver makes it much easier to swim with a paddle when you become unattached from your board in the ocean.



    NanoSphere® & Hydrophobic Paddle Shirts

    Bluesmiths® is the first brand to add Schoeller`s NanoSphere® water repellent fabric treatment to a performance water shirt.

    Learn more about NanoSphere here - Fabrics and Technologies


    No Metal Zippers & No Self-destructive Fly Closures

    It`s a shame to retire your favorite short due to a corroded zipper. We know that. That`s why on our Spartan short, we eliminated potentially corrosive metal zippers (we use recycled plastic ones). We also re-engineered the fly construction so that there are no metal rivets and no destructive hook-and-loop components.
    We applied the exact same principle to make the Lane and Kanaha water shirts last longer. These too have recycled plastic zippers and we passed on any other self-destructive parts.

    Nanosphere® is a registered trademark of Schoeller Technologies AG, Switzerland (patent protected technology).