The World's Finest Surfwear

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Here at Bluesmiths we respect and love the ocean. It’s an every-minute-of-every-day passion that demands the right gear...

We`re based out of Maui, Hawaii for a good reason. We think it`s one of the best places in the world to build, test and develop new gear...

We scour the world for the most advanced fabrics and technologies and then we test them in our R&D lab - Maui and its North Shore…

Watch our short film, “Spirit”, captured during Paddle Imua on the legendary Maliko run in Maui, Hawaii.

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