April 23, 2015

Graham Ezzy / Aloha Moments

It's guys like Graham Ezzy for whom we build product, not because he is one of the best windsurfers in the world (he actually is), but because he embodies everything that drives us to spend our lives in the ocean.

Graham is an incredibly talented rider, but his overriding commitment to re-rethink and re-consider what is possible in the sport on an almost daily basis is compelling. In fact, that drive to progress is what he lives for. It is exactly that kind of spirit that drives us to build better gear for what we do in and out of the water, day-in, day-out.

Mahalo, Graham. We are stoked to have you testing our gear.

Graham is wearing BLUESMITHS Spartan Ocean Shorts in Lava Red.

April 03, 2015

Paddle Imua 2015, Presented by Bluesmiths Crafted Waterwear

It’s happening for the fourth time, and we are incredibly excited once again to be the presenting sponsor.

On May 9th Maui’s ocean community will pull together once again in a unique way.

Athletes of all abilities and from multiple disciplines will be paddling the ten miles from Maliko Gulch to Kahului Harbor and the finish line at the Hawaiian Canoe Club.

The great thing about this event is that it’s for the benefit of Maui’s children with special needs. This means it draws everyone and you’ll likely paddle with the biggest names in the sport like Andrea Möller, Sonni Hönscheid , Dave Kalama and Loch Eggers to name but a few.

If you are a paddler or ocean enthusiast, please come and either paddle or join the ‘Ohana festival!

Learn more here: www.paddleimua.com and remember to Follow Paddle Imua on Instagram and on Facebook for more updates.

Happy Easter, everybody!

Aloha and mahalo,

John Smalley
Ocean Tester & Founder, Bluesmiths

December 31, 2014

Making it Count in 2015: Lessons from Hawaiian Waterman Loch Eggers

If Loch Eggers was a professional investor, one might be forgiven for thinking he took a leaf out of Warren Buffet’s book:

“Put all your eggs in one basket, and watch that basket.”

On this particular day in late 2012, about a mile off Maui’s North Shore, Loch sat patiently fifty yards deeper than anybody and caught just two waves that entire session. This is one of them.

Like Loch on this day and on this wave, let’s make 2015 count!

Mahalo to all of our friends, customers and followers for all of your support.

Happy New Year everybody!


Date: Winter 2012
Location: Undisclosed. Maui, Hawaii
Photo: Darrell Wong
Ocean Athlete: Loch Eggers

December 18, 2014

“A Quantum Leap” Forward - Everett Potter on The Kanaha Hydrophobic Shirt

When someone as high profile and refined as legendary travel expert Everett Potter passes such judgment on one of your products, you take it seriously!
That’s why we are relieved (but not totally surprised!) to hear that they found the Kanaha Hydrophobic Ocean Shirt ‘to be "A QUANTUM LEAP" forward.
‘It breathes, it keeps the demon rays at bay and it’s dry before you know it. All while looking pretty damn stylish’.

Pretty high praise indeed… Great also to hear that the hydrophobic, loose fit properties of the Kanaha stop that ‘binding’ feeling of traditional rash shirts, which end up making you ‘feel like a seal’…
For the full review click here  
To Buy click here  
Thanks so much to the team at www.everettpotter.com. We are really happy you loved the Kanaha!

Happy Holidays. Stay dry, stay warm, stay protected.

Aloha, Bluesmiths

December 12, 2014

PADDLE IMUA Presented by BLUESMITHS Crafted Waterwear - May 9th, 2015

Our “complete and official” guide to why you must attend this race –

  1. You’ll paddle with the best in the world (and you never know, you might just beat them).
  2. The Maliko Run is possibly the most famous downwind run in the world: It’s on every paddler’s bucket list.
  3. It’s a chance to do the double: Combine the trip to Maui with The Olukai Race. That’s the weekend before - May 2 & 3, 2015.
  4. It’s ALL for the benefit of Maui’s children with special needs.

So there it is, folks: world class paddling combined with a world class cause and supported by Maui’s world class community.


Paddle Imua Presented by Bluesmiths is organized by Imua Family Services, hosted at the legendary Hawaiian Canoe Club and supported by volunteers statewide and in the Maui community.

Aloha everyone,


December 08, 2014

Men's Journal Gear of the Year: The Kula Windpro Hoodie


We are proud to announce that the Kula Windpro Hoodie has just won Men’s Journal Gear of the Year 2014!
To hear that The Kula “elevates the sweatshirt to near perfection” is a huge compliment. The crew at Men's Journal “test and torture” thousands of products every year and really know their stuff!

Following from the success of the Spartan Ocean Shorts, this is the second time we have won Men’s Journal Gear of the Year, and it’s a real honor to be one of just three apparel items to make the 2014 list.


Designed in Maui to be the go-to garment for all conditions and all environments, The Kula is cut from wind, water and abrasion resistant Polartec WindPro fabric. It’s trimmed with stretch nylon from Shoeller of Switzerland and tailored for urban and ocean use. It’s also Made in Canada.


To celebrate, with the purchase of a Kula Hoodie this week and whilst stocks last, we are offering a FREE Bluesmiths Embroidered Shield Cap in Black with our signature Blue Shield.

Simply add The Kula to your cart and in the "Add a note" box at checkout, please let us know your size preference - either “S-M” or “L-XL”.


ACT FAST as stocks are limited.


Men's Journal Pop-Up Store in New York 

If you are in New York, the Men's Journal Gear Lab is featuring The Kula and the other winning products in their Pop-up Store.

The 2014 Men's Journal Gear Lab Collection is located at 4th Street and Broadway in the heart of New York City's Greenwich Village. They are open seven days a week: 10 AM to 7 PM Thursday, December 4 - Wednesday, December 17. THIS WAY TO LEARN MORE.

So, big thanks to Men's Journal for again reviewing our gear. To win a second Gear of the Year is simply incredible.

Happy Holidays and see you on the water!


John Smalley

Ocean Tester & Founder, BLUESMITHS

December 03, 2014

‘OUTSTANDING, DO-EVERYTHING OUTERWEAR’ : Practical Sailor Magazine Independently Tests our Kula Windpro Hoodie

The crew at Practical Sailor Magazine were so impressed with The Kula, our wind, water and abrasion resistant hoodie, that they rank it HIGHLY on their list of ‘outstanding, do-everything outerwear.

View full article →
November 28, 2014

Announcing The Lane Hydrophobic Shirt for Women

Built specifically to eliminate the chill associated with wet rash guards and loose fit water tees, our Hydrophobic Collection with NanoSphere is both unique and exclusive to Bluesmiths.

View full article →
November 26, 2014

Jamie Sterling - Movember GoPro North Shore Action


Jamie Sterling slicks out Movember in our Lava Red Spartan Shorts. Watch the video.....

View full article →
November 15, 2014

Why we build our gear

It's for days like this that we build our gear.


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