Jimmy Spithill & The Historic Comeback in the 34th America's Cup


Photo: Franck Berthuot / BLUESMITHS

If you ever get chance to meet James Spithill, you should. He's certainly one of a kind. He'll talk you into believing you can do pretty much anything you set your sights on - and then he'll give you the co-ordinates to get it done. It's that sort of no-nonsense, never give-up approach anchored with a total respect for the ocean and the people involved that inspires us here at Bluesmiths. We spent some valuable time with Jimmy in the summer over the course of the Molokai to Oahu paddleboard world championships (which he also completed in very respectable time). More to come on that soon. In the meantime, here is Jimmy talking America's Cup and his crew's legendary victory in 2013. It's a must watch. He's also wearing a BLUESMITHS tee (which also inspires us).



Mahalo Jimmy, Red Bull & Oracle Team USA.


BLUESMITHS Takes The ALS Ice Bucket Challenge



We’d like to thank Shannon Falcone of Luna Rossa Challenge for the nomination to the ALS Ice Bucket Challenge. We at BLUESMITHS gladly accept this to raise awareness for ALS, also known as Lou Gehrig’s Disease. We hereby nominate Andy Church (Naish), Dean Wong (IMUA Family services) and Loch Eggers to participate!

What is the ALS Ice Bucket Challenge? We could explain it to you but Time magazine has done a really great, 1 minute video that explains all about it. So if you have a minute, have a watch HERE

And here is how you can donate to help find a cure for ALS:

US: http://www.ALSA.org

Canada: http://www.als.ca

Let's go!

SUP AWARDS - Voting for the 4th Annual SUP Magazine Awards has begun!


By now you can probably tell we are an ocean-obsessive bunch at Bluesmiths. A large part of what we make is credited to our friends and athletes who are equally driven in the ocean. We are indebted to them and extremely grateful for their support which makes it awesome to have so many of our ambassadors nominated for the 2014 SUP Awards!

The awards were created by SUP Magazine and recognize the absolute best that the sport has to offer. Categories include Top Male and Female PaddlersMovie of the Year, Top Expedition and Top Philanthropic Effort.


Long time friend, ambassador and recent Molokai2Oahu Paddleboard World Champion, Sonni Hoenscheid, has not only become a staple on the Maui downwind paddle scene but is also one of the politest, most respectful and most understated athletes there is and we are stoked she is nominated for SUP magazine's Top Female Paddler of the Year.

Fellow Bluesmiths ambassador Andrea Möller, also nominated in the Top Female paddler of the year category, is not only one of the world's best outrigger canoe (OC) and stand-up paddlers, she's also the first female ever to paddle into Jaws.

Another nominee in the Top Female paddler of the year category is Maui's Suzie Cooney. Suzie is one of the most dedicated and enthusiastic trainer, mentor and ocean athlete we know.

We are further thrilled to find BLUESMITHS Paddle Imua event in the list of nominees for Top Philanthropic Effort. Getting out on the ocean AND benefiting those in need: It's a guaranteed win-win.

It's a real shame we can't vote for all of the great athletes and causes listed! Follow the link to check them all out, learn more and cast your vote: SupTheMag.com.

Mahalo and aloha,


Men's Health Magazine - "The Best Gear to Bring Abroad" Bluesmiths' Kula Included


Men's Health Magazine name The Kula WindPro Hoodie "Best Gear to Bring Abroad" (see slide 9). We agree and so do many of our customers it seems! It's awesome to see our WindPro Hoodie getting so much press right now and it was great to see so many people at Outdoor Retailer wearing it.

Read the online post here: Men's Health Magazine

Learn more about The Kula, our wind, water and abrasion resistant hoodie, and why we built it: http://bit.ly/1exxKJ3X 

Mahalo Men's Health, Eric Adams and Polartec.



Video Clip - 32 Miles / The Channel of Bones: Sonni Hönscheid's Paddleboard World Championship Win




Ever since her first downwind paddle off Maui's famed North Shore, Sonni wanted to compete in and win the Molokai to Oahu (M2O) world championships. They say you should "never give up on your dreams," and Sonni Hönscheid never did.


She's been training hard and waiting patiently for this moment. Commitment, drive and her incredible talent made it happen on Sunday, July 27th 2014 when she crossed the line first and was crowned the 2014 Molokai 2 Oahu Paddleboard World Champion.


CLICK HERE to watch the video.  


Congratulations Sonni  and Mahalo to our friends at Ocean Paddler TV for the aerial footage!  




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