November 28, 2014


Announcing The Lane Hydrophobic Shirt for Women

Built specifically to eliminate the chill associated with wet rash guards and loose fit water tees, our Hydrophobic Collection with NanoSphere is both unique and exclusive to Bluesmiths.

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November 26, 2014


Jamie Sterling - Movember GoPro North Shore Action


Jamie Sterling slicks out Movember in our Lava Red Spartan Shorts. Watch the video.....

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November 15, 2014


Why we build our gear

It's for days like this that we build our gear.


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October 20, 2014


Jimmy Spithill & The Historic Comeback in the 34th America's Cup

Photo: Franck Berthuot / BLUESMITHS

If you ever get chance to meet James Spithill, you should. He's certainly one of a kind. He'll talk you into believing you can do pretty much anything you set your sights on - and then he'll give you the co-ordinates to get it done. It's that sort of no-nonsense, never give-up approach anchored with a total respect for the ocean and the people involved that inspires us here at Bluesmiths. We spent some valuable time with Jimmy in the summer over the course of the Molokai to Oahu paddleboard world championships (which he also completed in very respectable time). More to come on that soon. In the meantime, here is Jimmy talking America's Cup and his crew's legendary victory in 2013. It's a must watch. He's also wearing a BLUESMITHS tee (which also inspires us).



Mahalo Jimmy, Red Bull & Oracle Team USA.


August 29, 2014


BLUESMITHS Takes The ALS Ice Bucket Challenge


We’d like to thank Shannon Falcone of Luna Rossa Challenge for the nomination to the ALS Ice Bucket Challenge. We at BLUESMITHS gladly accept this to raise awareness for ALS, also known as Lou Gehrig’s Disease. We hereby nominate Andy Church (Naish), Dean Wong (IMUA Family services) and Loch Eggers to participate!

What is the ALS Ice Bucket Challenge? We could explain it to you but Time magazine has done a really great, 1 minute video that explains all about it. So if you have a minute, have a watch HERE

And here is how you can donate to help find a cure for ALS:



Let's go!

August 18, 2014


SUP AWARDS - Voting for the 4th Annual SUP Magazine Awards has begun!

By now you can probably tell we are an ocean-obsessive bunch at Bluesmiths. A large part of what we make is credited to our friends and athletes who are equally driven in the ocean. We are indebted to them and extremely grateful for their support which makes it awesome to have so many of our ambassadors nominated for the 2014 SUP Awards!

The awards were created by SUP Magazine and recognize the absolute best that the sport has to offer. Categories include Top Male and Female PaddlersMovie of the Year, Top Expedition and Top Philanthropic Effort.


Long time friend, ambassador and recent Molokai2Oahu Paddleboard World Champion, Sonni Hoenscheid, has not only become a staple on the Maui downwind paddle scene but is also one of the politest, most respectful and most understated athletes there is and we are stoked she is nominated for SUP magazine's Top Female Paddler of the Year.

Fellow Bluesmiths ambassador Andrea Möller, also nominated in the Top Female paddler of the year category, is not only one of the world's best outrigger canoe (OC) and stand-up paddlers, she's also the first female ever to paddle into Jaws.

Another nominee in the Top Female paddler of the year category is Maui's Suzie Cooney. Suzie is one of the most dedicated and enthusiastic trainer, mentor and ocean athlete we know.

We are further thrilled to find BLUESMITHS Paddle Imua event in the list of nominees for Top Philanthropic Effort. Getting out on the ocean AND benefiting those in need: It's a guaranteed win-win.

It's a real shame we can't vote for all of the great athletes and causes listed! Follow the link to check them all out, learn more and cast your vote:

Mahalo and aloha,


August 11, 2014


Men's Health Magazine - "The Best Gear to Bring Abroad" Bluesmiths' Kula Included

Men's Health Magazine name The Kula WindPro Hoodie "Best Gear to Bring Abroad" (see slide 9). We agree and so do many of our customers it seems! It's awesome to see our WindPro Hoodie getting so much press right now and it was great to see so many people at Outdoor Retailer wearing it.

Read the online post here: Men's Health Magazine

Learn more about The Kula, our wind, water and abrasion resistant hoodie, and why we built it: 

Mahalo Men's Health, Eric Adams and Polartec.



August 06, 2014


Video Clip - 32 Miles / The Channel of Bones: Sonni Hönscheid's Paddleboard World Championship Win



Ever since her first downwind paddle off Maui's famed North Shore, Sonni wanted to compete in and win the Molokai to Oahu (M2O) world championships. They say you should "never give up on your dreams," and Sonni Hönscheid never did.


She's been training hard and waiting patiently for this moment. Commitment, drive and her incredible talent made it happen on Sunday, July 27th 2014 when she crossed the line first and was crowned the 2014 Molokai 2 Oahu Paddleboard World Champion.


CLICK HERE to watch the video.  


Congratulations Sonni  and Mahalo to our friends at Ocean Paddler TV for the aerial footage!  




July 29, 2014


BLUESMITHS' Ambassador Sonni Hönscheid Wins The 2014 Molokai 2 Oahu Paddleboard World Championship Race

We’ve been working with Sonni Hönscheid since before Bluesmiths launched. During that time, Sonni has had winning The Molokai 2 Oahu Championships in her sights. She has been training hard and waiting patiently for this moment. On Sunday, July 27th 2014, the years of effort finally paid off when she was crowned the 2014 Molokai 2 Oahu Paddleboard World Champion!

Photo Courtesy: Mike Jucker / StandUpMagazin

The Molokai 2 Oahu Paddleboard Race, known as “The Molokai”, is a 32-mile grueling open-ocean crossing where the world’s top paddlers and ocean adventurers race from Molokai to Oahu in a bid to crown the world champion. As even the finest and most resilient ocean athletes are aware, the achievement of simply completing the crossing cannot be understated. For even the best, this crossing is not a given.

Known as the “Channel of Bones”, The Kaiwi Channel is one of the most treacherous and notorious channels in the world. It has claimed many ocean crafts and many lives over the years. Relentless trade winds combine with strong currents and huge open-ocean swells to create the perfect challenge for the downwind paddler. Throw in some active deep-water marine life and one can be sure that no two Molokai crossings are ever the same.


This was Sonni’s third Molokai. In 2012 she paddled in the three person relay with Bluesmiths' Founder John Smalley. According John to, who got badly seasick on the crossing, “Sonni carried more than her fair share of my paddle. After that race, our crew had no doubt that Sonni had the ability to win this outright.” Fast forward to 2013 and her first solo crossing where Sonni finished third, setting the scene for 2014. 

Photo Courtesy: Mike Jucker / StandUpMagazin

In 2014, Sonni entered the competition confident but knowing she had her work cut out. She’s one of the politest, most respectful and most understated athletes there is. She openly aware and respectful about just how potent her fellow competitors are. Knowing this, one might be forgiven for being surprised to hear of her win. But that would not do her justice.

Sonni is a twelve times German surf champion, a two times SUP world champion and she hails from a pedigree of ocean pioneering: Sonni’s father was extremely instrumental in early windsurfing developments in Hawaii and Europe and her entire family is immersed in surfing, SUP and windsurfing.

On Sunday, Sonni took a different line during the race. It was a calculated gamble. She paddled alone for much of the race (something which admittedly concerned her), but the move paid off as the paddlers converged near the end of the course at China Walls.

After a great finishing battle with Jenny Kalmbach, an incredible athlete from Big Island, Sonni crossed the line first.

Photo: Bluesmiths

Photo Courtesy: Chris Parker / SUP Racer

Photo: Bluesmiths

This is what Sonni had to say:

"Since my first Maliko Run on a stand-up board where I saw Mark [Raaphorst] and Livio [Menelau] gliding fast down the coast, I wanted to paddle the Molokai channel. For me, winning The Molokai 2 Oahu  is like a dream come true. I can't quite believe it" 

We’re so blessed to have Sonni as a friend and as a key member of the Bluesmiths development crew.

Photo Courtesy: Mike Jucker / StandUpMagazin

Huge congratulations to Sonni Hönscheid: 2014 Molokai 2 Oahu Paddleboard World Champion. Congratulations also to the rest of the Bluesmiths Crew and to Jimmy Spithill, Oracle Team USA Skipper, whose crossing we will be reporting on very soon.




Learn what Sonni helped build: The Kanaha Hydrophobic Sun Protective Shirt


July 24, 2014


WIRED Magazine: Relying on BLUESMITHS Hydrophobic Shirts in the Backcountry

Awesome to be featured in WIRED magazine this month. Kirk Deeter relied on our Hydrophobic Kanaha shirt for his river adventure.

Its breathability meant he didn't overheat and the hydrophobic properties kept him sharp and focussed.  Like Kirk says- "it's how you manage wetness that separates  the contenders from the pretenders in the backcountry." We agree. That's we build hydrophobic clothing. That's we pioneered the use of Schoeller of Switzerland's  NanoSphere in knitted garments. NanoSphere is the best performing and most durable water repellent fabric finish we have ever tested.

Read the WIRED article here.

Learn more or buy Bluesmiths hydrophobic shirts here here: The Lane: Men's Short Sleeved. The Kanaha: Men's Long Sleeved . The Women's Kanaha: Women's Long Sleeved.

Mahalo WIRED Magazine and Kirk Deeter!



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