September 15, 2015

Suzie Cooney's New Book Release: How To Increase Your Stand Up Paddling Performance

We have been working with Maui SUP athlete & fitness trainer Suzie Cooney over the past few years during which time she's been relentlessly developing her training program at Suzie Trains Maui. She has been training water athletes of all abilities with sport specific training routines designed to maximize water time. Suzie addresses an athlete's individual needs of every nature for a complete training program. Her motivation and coaching techniques have been an inspiration for the sport.
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September 05, 2015

Labor Day Weekend, Nominations for Top Philanthropic Event & Bluesmiths Paddle Imua 2016 Dates

Our goal at Bluesmiths is to build timeless, highly considered gear which works in the summer and the winter, both on and off the water.

Summer’s still here and Winter’s coming fast. There is plenty of water time on the horizon.

We work with our small but dedicated crew to make sure we’re on track - athletes like Graham Ezzy, pictured here Ho’okipa in Maui testing the latest iteration of our Award Winning Spartan Board Shorts.

Labor Day weekend gives us good cause to celebrate: We’re offering 15% off our entire collection.

Yes, that’s right - Our Men’s Journal Gear of the Year Kula Windpro Hoodie, our multi Gear-of-the-year Winning Spartan Shorts, and our pioneering Hydrophobic Ocean Shirts Collection.

Simply apply code LABORDAY2015 at checkout. The offer continues until midnight Wednesday 9th September.



We’ve got more news: The benefit event we’ve been working on in Maui for the last 4 years has been nominated for Top Philanthropic  Effort by the folk at SUP The Magazine.
SAVE THE DATE - The 5th Bluesmiths Paddle Imua Benefit Race is May 7th, 2016. More on this soon. In the meantime, save the date, book the time off and get ready to join 200 or more paddlers from all over the world as we race down Maui’s North Shore for the Benefit of children with special needs. Learn more at

Have a great weekend everyone.

Mahalo & Aloha,
John Smalley
Founder, BLUESMITHS Crafted Waterwear


July 22, 2015

"NEVER GIVE UP” America’s Cup Winner Jimmy Spithill on the Molokai 2 Oahu (M2O) Stand Up Paddleboard Crossing (SUP)

Every year, the world's best paddlers compete in The Molokai 2 Oahu (M2O) Paddleboard World Championships. The M2O is a grueling 32 mile open ocean paddle race across waters known as "The Channel of Bones". The race is so tough - that the simple act of completing it represents an achievement at the pinnacle of paddlesports.

We at Bluesmiths are announcing the release of "Never Give Up", a short documentary film about the experiences of James “Jimmy” Spithill in the 2014 Molokai.

Jimmy Spithill - Eyes on Oahu - Bluesmiths

Eyes on Oahu: Mid Channel

Jimmy Spithill needs no introduction. He is an accomplished Australian yachtsman and two-time winner of the America’s Cup as skipper of Oracle Team USA. His team's comeback victory in the 34th America's Cup in San Francisco is etched in sporting's hall of fame.

We met up with Jimmy at the famed Outrigger Canoe Club in Waikiki, Honolulu to talk story before heading to Molokai and filming the race back to Oahu. Amongst other things, we wanted to know what lessons he could bring from the America's Cup that would help him in The Molokai 2 Oahu. This is what Jimmy had to say:

"The Molokai is one of the ultimate tests in the ocean for a waterman and athlete to go through."

“One of the biggest lessons I learned from the America’s Cup is never give up. It doesn’t matter how tough the situation looks......, if you’re still in the race, you’ve got a shot.

That exactly what the Molokai 2 Oahu race is all about.”

 Teamwork: Expert Paddler and Jimmy's coach for the crossing, Scott Trudon, provides the fuel

Jimmy Spithill - Molokai to Oahu 2014 - Bluesmiths

Jimmy Spithill - Molokai to Oahu 2014 - Bluesmiths

Jimmy Spithill - Molokai to Oahu 2014 - Bluesmiths

Jimmy Spithill Finishes Molokai to Oahu 2014 - Bluesmiths

Watermen Jimmy Spithill & Dave Kalama

Watermen Jimmy Spithill & Dave Kalama 

Thanks to everyone involved in the production of this short film. In particular, thanks to Jimmy Spithill again for his time, encouragement, inspiration and support. For such a small brand like Bluesmiths, it is an honor to have Jimmy wearing our gear.

Big thanks also to:

Cathy Ryan - For making this happen
Scott Trudon & Ashley Akers - For all the help on and off the water
Molokai2Oahu - For the impeccable event organization
The Outrigger Canoe Club - For their hospitality
Giora Koren & Franck Berthuot & Nick Bicanic - For the great filming and editing
Ocean Paddler TV - For extra footage and the support
RedBull, Oracle Team USA & The America's Cup

We wanted to wish all of our friends the very best in the 2015 Molokai, especially Sonni Hoenscheid who is defending her 2014 win. Jimmy will not be racing this year due to racing commitments and is still recovering from a surgery. He just let us know he'll be back at the Molokai in 2016.

John Smalley
BLUESMITHS Crafted Waterwear
Maui, Hawaii

June 20, 2015

Happy International Surfing Day!

Happy International Surfing Day, whatever your choice of craft.

This photo was taken by Darrell Wong in late 2012 on a spontaneous shoot off Maui, Hawaii. It represented one of the finest days of stand-up paddling we have ever had here in Maui. This glassy, and this far off-shore (about a mile). We waited about 10 years for this.

For us at Bluesmiths,

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May 27, 2015

The BLUESMITHS Maui Slalom kicks off the 2015 Maui Race Series

Dan Ellis lays it down in preparation. Photo: Franck Berthuot

If you like high-speed downwind windsurfing racing, there is only one place to be this weekend: The BLUESMITHS Maui Slalom Race at Kanaha Beach Park. It’s the first event in the legendary 5-part Maui Race Series

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May 14, 2015

Bluesmiths Paddle Imua 2015: Film Trailer & Full Event Report

So here it is: The official, more in-depth, more photo-centric post on what was an incredible event this last weekend.

It started small three years ago, but with 200 paddlers last weekend it feels that Bluesmiths Paddle Imua Benefit Race is fast on its way to becoming a world-wide calendar event for the paddle sports community.

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May 10, 2015

Paddle Imua 2015 Presented by Bluesmiths: Wind, Sun and 200 Stoked Paddlers

Bluesmiths' Loch Eggers lines up at Maliko Gulch

The 4th annual Paddle Imua Ohana Festival is a wrap. 200 Paddlers from multiple disciplines gathered yesterday at the legendary Maliko Gulch to compete in a downwind run to the Hawaiian Canoe Club at Kahului to benefit the island’s children with special needs.

Jeremy Riggs

Sonni Hönscheid

The conditions for this year’s downwinder saw epic winds of 20+ knots generating solid wind swell combined with a late season north swell that provided endless opportunities to catch those long glides all the way to Kahului Harbor where flower leis and a cheering, enthusiastic crowd awaited all participants.

Event Winner, Andrea Moller

Congratulations to all of the competitors and a very special congratulations to Bluesmiths ambassadors Andrea Moeller who took top podium in the Women’s Unlimited SUP class and Sonni Hoenscheid in a close second with Devin Blish in third.

Bluesmiths' Jeremy Riggs & Waterman Dave Kalama battle it out

On the Men’s side it was once again pioneering waterman Dave Kalama who was a class of his own with Bluesmiths’ Jeremy Riggs in second and Livio Menelau in third.

In the 14 foot no rudder Stand-up class we saw local boy Travis Baptiste killing it coming in side-by-side with Jeremy Riggs. Naish’s kody Kerbox took second in that class and Robert Teriitehau in third.

The OC-1 category saw Felipe Gomes taking top honors and Kingi Gilbert sprinting through the finish in second separated by just a split second to Ryan Murphy in third. In the mixed OC-2 discipline it was the team of Kristin Doughety/Lee Moyers who came in just a minute ahead of team Wendy Giblin/Michael Giblin. The Surfksi’s saw Michael Owens flying in ahead of Eric Rohozinski. 

The full results of the race are available here: RESULTS HERE

We’ll be posting a full event write-up soon, with photos and stories but just wanted to say a big THANK YOU to the competitors and EVERYONE involved in this event: the crew at Imua Family Services, the organizing committee, the co-chairs, the volunteers, the Hawaiian Canoe Club and ALL the sponsors.

Mahalo and Aloha

The Bluesmiths Crew

Photos: Franck Bertuot and Julia Schweiger

May 07, 2015

Paddle Imua 2015 Presented by Bluesmiths Crafted Waterwear

Andrea Moller, winner of Paddle Imua 2014

It's happening again for the fourth time. Paddle Imua 2015, Presented by Bluesmiths Crafted Waterwear in collaboration with  Maui's incredibly tight ocean community, will take place this Saturday May 9th. Everyone is welcome!

We have said this before, but if you are on Maui, it is hard to think of a reason not to attend this Maliko event.

Here is our “complete and official” guide to why you must attend this race –

  1. You’ll paddle with the best in the world (and you never know, you might just beat them). 

  2. The Maliko Run is possibly the most famous downwind run in the world: It’s on every paddler’s bucket list.

  3. It’s ALL for the benefit of Maui’s children with special needs.

So there it is folks: world class paddling combined with a world class cause and supported by Maui’s world class ocean community.


If you are not a paddler, please join us for an 'Ohana Festival at the Hawaiian Canoe Club in Kahului.

Sonni Hönscheid paddles for the line at HCC in Imua 2014
Dave Kalama and Junya McGurn exit Maliko 
Expert downwind paddler Jeremy Riggs paces himself.
Connor Baxter wins Paddle Imua 2014
Aloha everyone and see you on the water.
John & The Bluesmiths Crew
Paddle Imua Presented by Bluesmiths is organized by Imua Family Services, hosted at the legendary Hawaiian Canoe Club and supported by volunteers statewide and in the Maui community.
April 23, 2015

Graham Ezzy / Aloha Moments

It's guys like Graham Ezzy for whom we build product, not because he is one of the best windsurfers in the world (he actually is), but because he embodies everything that drives us to spend our lives in the ocean.

Graham is an incredibly talented rider, but his overriding commitment to re-rethink and re-consider what is possible in the sport on an almost daily basis is compelling. In fact, that drive to progress is what he lives for. It is exactly that kind of spirit that drives us to build better gear for what we do in and out of the water, day-in, day-out.

Mahalo, Graham. We are stoked to have you testing our gear.

Graham is wearing BLUESMITHS Spartan Ocean Shorts in Lava Red.

April 03, 2015

Paddle Imua 2015, Presented by Bluesmiths Crafted Waterwear

It’s happening for the fourth time, and we are incredibly excited once again to be the presenting sponsor.

On May 9th Maui’s ocean community will pull together once again in a unique way.

Athletes of all abilities and from multiple disciplines will be paddling the ten miles from Maliko Gulch to Kahului Harbor and the finish line at the Hawaiian Canoe Club.

The great thing about this event is that it’s for the benefit of Maui’s children with special needs. This means it draws everyone and you’ll likely paddle with the biggest names in the sport like Andrea Möller, Sonni Hönscheid , Dave Kalama and Loch Eggers to name but a few.

If you are a paddler or ocean enthusiast, please come and either paddle or join the ‘Ohana festival!

Learn more here: and remember to Follow Paddle Imua on Instagram and on Facebook for more updates.

Happy Easter, everybody!

Aloha and mahalo,

John Smalley
Ocean Tester & Founder, Bluesmiths

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Sizing Guide


Condition: Measure ones body without the weight or bulk of clothes that may affect dimensions.

Height Target: Physical height.

Weight Target: Physical weight.

Chest Target (Men): Chest dimension at widest point, measured over peak of pectoral and lat muscles.

Chest Target (Women): Chest dimension at widest point, on Women usually measured at peak of bust.

Waist Target: Actual true waist dimension (the narrowest part of the torso, above the high hip bone, above where one normally

wears the waist of one's pants).

Full Hip Target: At the widest point of the low hips, at the fullest point of the seat or buttocks.

Inseam Target: With the pant snugged firmly into the crotch, from the center seam of the crotch, measure down along the leg,

past the ankle bone, to the floor, standing with feet at shoulder width.